“Our Autumn Winter 2020 collection at SAFW is focused on reusing, ReStyling and upscaling – combined in a way that has an old soul and a young soul at the same time! We partnered with Gumtree to source and buy second-hand clothing off their the platform, which we are upcycling to create this collection.
We, as humans, have become too consumerist, especially when it comes to devouring fast fashion. There is an international need to be way more considerate about purchasing in general, which is why our collaboration with Gumtree on the SAFW platform is the perfect setting for us to cement our commitment and give us the chance to be creative and present the process in a sophisticated way.
I personally have always been fond of second-hand clothing and fully support the valuable practice of garments being reused. I am very excited to be showcasing a range that blends elements of sustainability, creative liberties and activism.” – Amanda Laird Cherry