ATJ bring you African culture and lifestyle insights in design, fashion, music, and arts. Gripping digital content, business, and lifestyle news analysis by authoritative industry voices.  ATJ’s founder and Editor-in-Chief, Jerri Mokgofe, is a cultural enthusiast and digital entrepreneur based in Johannesburg, South Africa. JerriMokgofe is a brand strategist and fashion analyst who reports on fashion and creative business talent within the African continent and context through various media – photography, text, video and audio.