What You Need To Know About Mercedes-Benz Fashion Week Cape Town 2017 Thus Far
After a Cape Town hiatus, something to do with the budgets, top level leadership reshuffle and life. Mercedes-Benz Fashion Week Cape Town is back to ignite the Mother City with its fashion dosage. Less hipster-boho, beach bum style more African fashion flair, that is what will be served even if it’s just for a week. Zebra Square a PR, Communications, and Media Agency owned by Jill Grogor, has been appointed as the agency for Mercedes-Benz Fashion Week Cape Town 2017 (#MBFWCT17). Yes, Gill is also the founder of South Africa Style Awards. So it will be interesting to see what Zebra Square will bring to the table, there has been a number of PR, Communications, and Media Agency handling this account throughout the fashion week calendar. “Jillian Grogor of Zebra Square is thrilled at the prospect of this passion project as she is energized by the eclectic future of fashion in Pan-Africa, and South Africa in particular.” the media release stated.
The shows have moved from Cape Town International Convention Center (CTICC) and will be taking place from the 23rd- 25th March at the Camps Bay Sports Complex. Seems like a lot of notable annual calendar events, like Design Indaba have ditched the Cape Town International Convention Center as venue of choice. I am not mad for fashion week at Camps Bay, the insta-posts will be lit. A full designer calendar has not been released as yet but some of the confirmed designer who will be showcasing include Gavin Rajah who is back from a long fashion week hiatus. The Mozambican designer Taibo Bacar who usually showcase at MBFW Africa will also be showcasing. David Tlale, Craig Port, Stefania Morland, Fashion Revolution and Cherrie Couture are some of the many designers who are on the schedule.
There will be a Designer Boutique and Privé platform in order to celebrate the rebirth of retail within the AFI stable, affording local and international guests the chance to peruse Pan-African pieces, with a carefully curated and designed collection of fusion fabrics, eclectic accessories, and handbags, available at Mercedes-Benz Fashion Week Cape Town 2017. I guess this is AFI’s way of keeping up with the times as there have been major changes within the fashion week fraternity globally. With the whole “see now, buy now‘ designers’ business models. Embraced by designers like Ralph Lauren,Tommy Hilfiger and the likes. Shoppable runway shows are quite a thing now, Gert Johan Coetzee also partnered with the online store Spree last season. Where he gave consumers the opportunity to shop some of the pieces from his collection as soon as they hit the runway.
Please buy tickets and support the industry. Can we stop the culture of dressing up, rocking up at fashion week and sadly wait on standby lines to get in for free? We need to do away with the standby lines at fashion weeks. Tickets will be available through Webtickets on www.africanfashioninternational.com if you really want to see that designer that badly then just buy a ticket. Yes, the premise of Fashion Week is that it is an industry exclusive event where designers showcase their collections to the buyers, media, and key selected customers. Times have now since changed and there is a school of thought that champions the notion that Fashion Weeks should stop being exclusive and be open to the public. If you are all about this view then buy a ticket, arrive on time and sit on your allocated seat. For all traditional and new media, you can apply for media accreditation by clicking HERE. “AFI aims to position itself as the best fashion marketing, development and retail platform; and stitch by stitch this will be more than a celebration of fashion, but an amalgamation of artistry and innovation.” said the media release.