The Fashion Design House, David Tlale Celebrates 15th Year Anniversary With Courvoisier

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In true King David Tlale’s style, no gold, throne, draping, and theatrics were spared during his AW17 installation presentation titled  ‘Let’s Play Dress Up’ held at the historic Rand Club in Johannesburg. As one of the local brand ambassadors for Courvoisier, David Tlale partnered with the luxury lifestyle cognac brand Courvoisier to showcase his Autumn/Winter 17-18 collection in Cape Town during Mercedes Benz Fashion Week, then Johannesburg and thereafter the show will be heading to the home of Courvoisier Cognac, Paris, during the city’s upcoming Fashion week. I attended the Joburg leg of show. It  was an intimate showcase to a select few guests mainly, customers, friends of the brand, buyers, partners, and media. Which makes me think of the ongoing topical debates about “the democratization of fashion” which argues that fashion week shows should move from being industry events only and be made accessible to the public. Even though our local fashion weeks have been quite accessible from the beginning of time because anyone can buy a ticket and attend a show of their choice. It appears that our local designers are slowly starting to prefer hosting their own intimate showcases where they can afford the guests to really experience the garments up close in a controlled environment hat sets the tone of what the fashion house stands for. For more than three seasons now Gert-Johan Coetzee ditched the runway for intimate installation shows, recently Marianne Fassler also opened her studio and hosted an intimate show at her home-cum-showroom.  

 

Before releasing his army of models dressed in Victorian-esque garments scattered around the Rand Club lounge room from their statue positions. David gave a nonchalant yet heartfelt speech, honouring his team, media, partners and everyone who has been there from the beginning of his journey as a fashion designer. He also paid homage to two of his sisters who work with him and lastly but not least his ever-fabulously dressed and graceful mother. Is it weird that I always look forward to what David’s mother will be wearing at his shows? How can I not when Mama Tlale stays slaying dragons and snatching weaves with her ensembles. The styling of the collection was excessive and layered. The god of the garments was in the detailing, the grey colour palette reminded me of the previous collection he had shown – the season escapes my memory . Without being announced it was clear to note that the usage of the purple shades and hues as a contrasting colour had to be influenced by Courvoisier one always need to know where their bread is buttered.  Not only that but the fact that purple represents royalty and of course we dealing with King David Tale here, so it goes without saying. The collection is influenced by masculine cuts of tailored garments for both male and female, “Let’s Play Dress-Up” is inspired by the ultimate dandyism that is seemingly aristocratic in mood through styling. The collection embodies a new defined silhouette that epitomises a new sexy and is coupled with the appearance of nonchalance which suggests a “coolly unconcerned casual yet sophisticated and dignified style”.

 

This year marks the 15th year anniversary of David Tlale’s fashion designer brand in the game. So the show, was the show and  after party thereafter in David’s style. Someone cue Busta Rhymes and scream pass the Courvoisier

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