Keeping in Tune With The Times, H&M Debuts ‘See Now Buy Now’ with their Studio S/S 2017 Collection
H&M will align their next runway H&M Studio SS17 Collection taking place during Paris Fashion Week, on 1 March 2017 with their retail calendar and have a “see now, buy now” model. The collection will then launch in stores globally on the 2nd of March. The collection will be available in South Africa at Sandton City – women, men’s and kids collection and V&A Waterfront – men’s and kids collection
Strength and sensitivity for men at H&M Studio Collection
Precision and strength; reworked traditions of menswear; crisp modernity of sports – these are the main inspirations for men at H&M Studio. Fluidity is essential, with a looseness and lightness of movement contrasted with the almost second skin sheer knits worn with new silhouette sweatpants. Menswear classics are reborn; elevated sportswear pieces bring clean lines and the power of saturated colour. Embrace the mix and play with differences for a look that’s rooted in tradition but looking to the future. “H&M Studio is about contradictions. It’s the balance between tailored tradition and sporty modernity; colours and textures, and between masculinity and a new sensitivity,” says Andreas Lowenstam, H&M’s men’s head of design.
COLOURS: Black, white, grey and pink.
FABRICS: Wool, nylon, cotton, cotton seersucker, plastic and mesh.
KEY PIECES: Fluid wool trench, pink nylon bomber, cropped sweatpants, transluscent white nylon anorak, rib mockneck top, cotton or nylon tanks, white seersucker and pink nylon shorts.
ACCESSORIES: Leather slip-in’s and nylon gym backpack.
Simplicity, love and passion for women at H&M Studio Collection
The grace and romance of ballet and the passions of sport create a message of love at H&M Studio. Femininity, volume and traditional techniques are mixed with the functionality and high-tech details of sportswear to create a fresh and modern clash. Imagine the ballet dancer backstage, matching her traditional costume with sportswear pieces to build a wardrobe of contrasts, bridging the resonance of history with the simplicity of modern lines. “This is a collection about love, a positive message of hope and optimism. Knowledge of the past mixed with the energy of today creates a path to a new future,” says Pernilla Wohlfart, H&M’s design and creative director.
FABRICS: Organic cotton, silk jacquards, delicate fine knit and nylons.
DETAILS: Gathers, smocking, pin-tucking, fagotting, drawstring details, ruched nylon, frills and flared sleeves.
COLOURS: Black, white, with pops of vivid colour.
ACCESSORIES: Hiking sandals with utility ankle straps, leather headbands and flat leather slip ins.