Jockey by David Tlale Autumn/Winter 2017 Collaborative Range
The second installation of the collaboration between Jockey and David Tlale – Jockey by David Tlale – was revealed at The Rand Club during the presentation on David Tlale AW17 collection sans Ricki Rick. Seems like “Mr sidlukotini” is not fronting this campaign like he did last season. As you might remember Ricki Rick was announced as the (first) new face to front the menswear division of David Tlale fashion house. Concurrently went on to front the 2016 Jockey by David Tlale campaign together with Tatum Keshwar and an army of models who have pledged their allegiance to King David. This season David Tlale’s muse and bestie, former Miss South Africa 2008, Tatum Keshwar is on board yet again and is steering the ship as the Brand Ignitor of the Jockey by David Tlale Autumn/Winter 2017 collaborative range. With help of some of David Tlale’s favourite army of models. “Having Tatum associated with our exquisite range really entrenches the fact that this line is sensual and sexy. It is classy and sophisticated,” says Jenna Carter, Brand Manager for Jockey.
“The theme of this collection is called What’s Beneath. Inspiration was taken from the natural contours and movement of the body and is about the hidden desires of the soul. It gloriously unmasks what we try to hide from society, all those elements that make us beautifully human. It speaks of fantasy, luxury, sensuality, and indulgence, leaving the consumer feeling gorgeous,” explains David Tlale.
Carter continues, “Tlale is an internationally respected, multiple award-winning designer. As one of the most recognisable faces in the fashion industry, Jockey is delighted to further collaborate with him on another spectacular range of underwear. With both brands being at the forefront of our respective industries the result is, quite simply, phenomenal”.