Gert-Johan Coetzee Debuts His Range of Luxury Handbags With His SS17 Collection
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Gert Johan-Coetzee (GJC) has proved to be the brand-partnership-magnet-babe every season he seems to rake in a new or old to partner with for his new season collection offering. For example, last season his show was held at the lush Four Seasons hotel, with the technological company Acer as one of the sponsors and Boschedal Wines was on board as a drink of choice. If it is not a corporate brand alignment. GJC always ensures that his new collection has philontrophical hook to it like his SS14 collection that had a Madiba influence to it or his celebrity-for-models and all pink colour palette AW14 collection which was inspired by the prominent issue of breast cancer awareness and was associated with the Pink Ribbon.
For spring-summer 2017 Gert Johan-Coetzee’s show was held at The Saxon and the first show was limited to only 40 hand-picked guests mostly media. The second show was limited to only friends and customers of the brand who were also treated to a fabulous sit-down dinner post the show. Before the show started we were invited to sit for a presentation by GJC who shared with us his inspiration for this collection, his design process, and brand ethos before commencing with the show. The guests could nibble on 1701 nougat which filled the room in abundance and their flutes were constantly topped up with Veuve Cliquot which was on tap. This season GJC also partnered with the luxury car brand Ferrari again, which showcased their new offering, the California T. which the media notes from the show describesd as being “… all about excusivity and innovation, fun behind the wheel, and sumptuous comfort… very much like a Gert-Johan Coetzee garment.” It was not all glitz, vanity, and air-kisses. GJC dedicated his latest SS17 collection to the Reach for a Dream foundation. He is part of the Foundations’s annual Slipper Day campaign, and for which he designerd a wristband along the theme of “hope”. GJC is using his platform to highlight social issues as he believes that he has a responsibility to use the voice and visibility of fashion to highlight those who are doing good and helping others. “Reach for a Dream depends on donour funding and oublic support to make children’s dreams come true, so I hope all fashion fans will supoort the cause and buy the slipper Day wristband that I designed, and wear it with pride” said GJ. GJC had two gorgeous young girls from the foundation as guests of honour at his show both dressed in custom GJC garments. During his presentation, he announced that he has organised with Ferrari to take two boys from the foundation for a spin in a Ferrari sports car. Another dream made come true. I see you rolling your eyes and whispering under your breath, here we go again with the gender normative naratives, pink tutu skirts for girls and flaming red sports cars for boys. Stop it!
After the previous SA Fashion Week GJC spent time in New York as an intern furthering his draping and pattern-making knowledge and skills, which were noticeable in this latest collection. The new collection is a mixture of Oriental minimalism and 80s decadences with a dreamy, mediative twist, in delicate subdued blush pinks, off-tone greens, and here and there a stylised Chinese good-luck knot for extra symbolism. “We employed a lot of creative draping and 80s-inspired volume, especially on the showstopper bridal gown with a hemline that has a circumference of almost 30 meters.” said Gert-Johan Coetzee.
GJC is growing his design offering that has untill last season was limited to only clothing. At his SS17 show he debuted his new range of luxury handbags collection. “The handbags were in development for a long time, while we perfected every detail. I’m thrilled with the final selection” said GJC. The new handbag range and the SS17 collection will be on sale at Luminance boutiues in Mandela Square and Hyde Park Corner, as well as on direct order at GJC studio.