Edgars Serves Denim Realness at The Black Coffee Block Party 2016
If you follow me on Twitter (@AccordinToJerri) and Snapchat (@JerriMokgofe) you would have seen that I was having a serious #EdgarsDenimExperience this weekend. Why? Edgars invited me to interpret their spring Summer ’16 denim offering from their private labels JX Exchange (menswear) and Free2BU (womenswear). The challenge was to style six different talents including myself. The other five talents being: actor and presenter Kay Sibiya; actress and presenter Mbali Nkosi; actor Nkuli Tshirumbula; actress Duma Ntando as well as presenter and model K Naomi. The brief was that I use denim pieces from their spring summer ’16 private brands collections and style everyone for a street style shoot. Which turned out to be less challenging because Edgars have a fiyah selections of cuts, washes and colour when it comes to their denim offering.
I picked the looks and styled everyone based on their personality and general sense of style. We then all spent the day together hanging out down town Johannesburg. First activity involved having an organic and chilled street shoot lensed by Philly Mohlala, against the cultural backdrop of the Newtown Precinct. I sneaked in some behind the scenes shots midst the shoot. After the street shoot we wrapped the day up with a build-up party for the Black Coffee Block Party at the Great Dane Bar in Braamfontein.
Edgars was one of the partners for this year’s edition of Black Coffee Block Party, hence the #EdgarsDenimExperience hence why we had to show some love. On Saturday we all got to hang out again at the exclusive Edgars Denim Experience Lounge at Black Coffee’s Block Party in Soweto. A lot went down on Snapchat, so I shall not speak much about it here. This is what Letso Phiri, Managing Executive for Brand and Product Marketing at Edgars had to say about their partnership with Black Coffee Block Party; “The stories people tell with their denim bring them to life! Denim is a canvas for customization that not only celebrates our similarities but also our individuality – and I guess you can say the same about music,”
Black Coffee Block Party